Employer Brand Management. Bringing the Best of Brand Management to People at Work (Gebundene Ausgabe) von Simon Barrow, Richard Mosley   Kurzbeschreibung: Your most important brand relationship is unlikely to be your choice of breakfast cereal, car or even football team, but the brand you work for: your employer brand. How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance in attracting and engaging the people they need to succeed. They also recognise that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterised effective management of the customer brand experience. Written by the creator of the Employer Brand concept and one of its most experienced practitioners, this book provides an inspirational and practical guide to the subject. Whether you are in senior line management, HR, marketing or internal communications, you will discover how managing your employer brand more effectively can improve your performance. Lesen Sie mehr... Rezensionen ansehen...   Angebote zu  Employer ,  Brand ,  Management  ab 1 Euro! Siehe auch folgende Artikel: Employer Branding. Arbeitgebermarken erfolgreich aufbauen von Dominika Wiese Erfolgsorientiertes Personalmarketing in der Praxis. Konzept- Instrumente- Praxisbeispiele (Praxis Edition) von Deutsche Gesellschaft f. Personalführung e.V. Employer Branding von Mladen Petkovic Internes Brand Management. Machen Sie Ihre Mitarbeiter zu Markenbotschaftern: Machen Sie Ihre Mitarbeiter Zu Markenbotschaftern von Simon Barrow Mehr zu  Business & Investing,  Human Resources & Personnel Management,  Production & Operations,  Sales & Selling,  Production, Operation & Management,  English Books Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)