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| Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (Taschenbuch)
von Howard Schultz, Schultz, Dori Jones Yang
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| Rezensionen: | | Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new storesomewhereevery day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist,Pour Your Heart into Itwill let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
| | | © 1998-2001 Amazon.com, Inc. und Tochtergesellschaften |
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist,Pour Your Heart into Itwill let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
| | | © 1998-2001 Amazon.com, Inc. und Tochtergesellschaften | |
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|  | | The Starbucks Experience. 5 Principles for Turning Ordinary into Extraordinary von Joseph A. Michelli
My Sister's a Barista: How They Made Starbucks a Home Away from Home: How They Made Starbucks a Home from Home (Great Brand Stories Series) von John Simmons
Grinding It Out: The Making of McDonald's: The Making of Mcdonalds von Ray Kroc
Sam Walton, Made in America: My Story: Made in America von Sam Walton
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